Shopclues.com, India’s first and largest fully managed marketplace joins in as the Title Sponsor of the new festive social platform christened ‘INDIA CELEBRATES’ designed by Dentsu Aegis Network collaborating the networking opportunities on Facebook. The idea is to create a unique destination for people to avail direct offers from various brands to fulfil their festival needs. The people can share their festive moments and celebrate the festive season with a large network of people, brands and celebrities.
“The event is an excellent platform to bring together the synergies of India’s top brands for a truly exceptional Diwali celebration. While Dentsu brings more partners on board to drive engagement to the platform, Shopclues will give out exclusive offers and the most unmatched propositions for consumers from its vast product portfolio. As the title sponsors, will further enhance our brand salience through the massive reach and engagement of Facebook.” Said Nitin Agarwal, AVP-Marketing, Shopclues.
INDIA CELEBRATE will be a Content Destination that will feature the coming together of High Quality Entertainment quotient and an interactive and convenient platform for people to employ in the best shopping experience with customized packages. “Dentsu Aegis Network in India is very happy to join hands with Facebook in this unique digital initiative. As the leading digital group in India, with over 750 digital specialists in our group companies like Isobar, iProspect, Dentsu WebChutney, and WATConsult, we feel it is our duty to encourage such digital initiatives, which will be the way of the future,” said Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network, South-Asia.
The Facebook page of India Celebrate will feature updates on deals, new brands on board, the first of them being Shopclues, and festivities that fill the air during every season. It will also feature celebrity engagements for every season starting this Dusserra and followed by the most celebrated festival ‘Diwali’ and many more.
A recent study displays that people are more engaged than ever on facebook. There are more than 130 million people on facebook in India and 90% of them are on mobile. It is a time to engage and connect with the mass. DAN has adapted the venture, closely linking it to facebook, to give users a more user-friendly platform with wide range of choices to celebrate with. A good number of retail and non-retail brands have already come forward to be associated with the platform owing to the reach it provides to prospective buyers. A number of online engagements including online games have been designed for users to attract more reasons for their merry making. The games deliver an opportunity for the players to win attractive gifts for the festivals and wide range of discount options from various brands.
“Facebook is the new Diwali Greeting card. Indians are increasingly sharing their festival moments in full colour through visual content, and there are 3 times more videos and 1.5 times more photos uploaded via mobile during Diwali than the rest of the year. The India Celebrates initiative by Dentsu Aegis Network will leverage our unparalleled targeting capabilities to potentially reach over 130 million people in India connecting on Facebook every month.” said Kirthiga Reddy, Managing Director, Facebook India.
INDIA CELEBRATE is not just about brand engagements but it is a new community platform that has much to deliver to a festive India. The users not only have the option to share their content but also win exciting prizes for the same.