Industry POV

26 Dec 2017
For advertising, 2017 was a year of cautious spending - Ashish Bhasin
07 Dec 2017
Surf Excel’s new ad campaign looks to update ‘dirt is good’ philosophy - Narayan Devanathan
30 Nov 2017
No one knows how to say 'bolognese' Zomato assures in clever outdoor ad | Fabian Cowan, president, Posterscope
28 Nov 2017
Industry experts decode the growth of non-cricket sports in India
27 Nov 2017
Exclusive conversation with Vivek Bhargava, CEO, DAN Performance Group.
27 Nov 2017
Guest Column: Coffee Shops - bean there seen ads
27 Nov 2017
Tata Salt Lite motivates women runners in digital campaign for Pinkathon
23 Nov 2017
Why Digital Ad Industry Needs to Take Threats Posed by Targeted Ads Seriously
20 Nov 2017
Are creative thinkers using social media correctly?
20 Nov 2017
With Communicate2.0, I wanted to help Indian companies use digital in advertising: Vivek Bhargava, DAN
17 Nov 2017
Star Plus' Yeh Rishta Kya Kehlata Hai: Life After 2,500 episodes
10 Nov 2017
AdAsia 2017: Surprise, surprise
09 Nov 2017
New perspective in old bottle: Day 1 @ Ad Asia
07 Nov 2017
The rise of the 'Consulgency'
06 Nov 2017
It Was A Happy Diwali, Ad Spends Report 15-20% Increase Over Last Year : Experts
03 Nov 2017
Akshay Kumar breaks stereotypes in new Fortune Oil campaign
30 Oct 2017
HOW BOTS HELP BRANDS
30 Oct 2017
TV viewership hit record high in week to Diwali, shows Barc data
27 Oct 2017
Ad Fraud in India : what are the solutions to a growing problem?
27 Oct 2017
The hard choice between specialised and full service ad agencies
25 Oct 2017
Can WWE sneak up on cricket?
23 Oct 2017
Opinion: The talent you're looking for already works for you
17 Oct 2017
Guest Times: The Ds of OOH – Emerging Trends in Digital OOH
13 Oct 2017
Why do we lack animated ads despite their popularity
10 Oct 2017
Point-of-Purchase magazine spoke to Arti Singh, Vice president, Hyperspace to understand various trends, tools and innovations in the shopper marketing section.
10 Oct 2017
Video's Surge Is Changing How Brands Advertise in India
10 Oct 2017
'Agencies as they are today, will not exist five years from now'
02 Oct 2017
Surrogate liquor advertising: Time for change?
28 Mar 2017
How Durex got everyone talking about its new product that wasn't
28 Mar 2017
Foreign tourism boards rope in Bollywood stars to woo Indian travellers
27 Mar 2017
"Now, the shopkeeper can store condoms next to candies..."
27 Mar 2017
Dipstick: How damaging can a wrongly placed ad be?
24 Mar 2017
Carried yesterday: Ad Club and AAAI to felicitate first-ever Champions of Excellence at Goafest 2017
23 Mar 2017
Will Arnab Goswamis Republic cash in on the growth in the English News Genre?
21 Mar 2017
Ad land's Young Guns: Manu Bhadane, WATConsult
21 Mar 2017
From sailing on own boat to boarding a larger ship: Journey of independent agencies
16 Mar 2017
How a sassy girl called Cemora sold a sexy car called Racemo...
15 Mar 2017
Has Arunabh Kumars Case Revealed the Dark Side of Indian Ad & Media Industry?
13 Mar 2017
The youth-focussed marketing juggernaut called Valentine's Day
12 Mar 2017
Reading Between the Stars
08 Mar 2017
Elections spur outdoor industry out of demonetisation blues
08 Mar 2017
Interview: Rubeena Singh, CEO, iProspect India
08 Mar 2017
Women's Day Special: The women behind India's leading business honchos
08 Mar 2017
Every day is Women's Day at iProspect
07 Mar 2017
Ad agencies take baby steps to help women take up leadership roles
07 Mar 2017
Why a 'Single View' of your consumers is essential
07 Mar 2017
The digital future of outdoor advertising
06 Mar 2017
Consumer behaviour has negatively impacted Search Engine Marketing
06 Mar 2017
#OpinionsThatCount: What really is a digital campaign?
06 Mar 2017
A Digital Decade with Indian brands
06 Mar 2017
Consumer behaviour has negatively impacted Search Engine Marketing
06 Mar 2017
After Paytm, it's Visa's turn to solve India's "Chuttay ki jhig jhig"
02 Mar 2017
Goafest 2017 a platform for learning, exchange of ideas and fun, says chairman Ashish Bhasin
01 Mar 2017
Political parties bring Sense & Sensibility in their OOH Campaigns
27 Feb 2017
Impact Of Elections On OOH Advertising By Fabian Cowan, President, Posterscope
24 Feb 2017
'I Was Called A Genius And A Moron, Several Times' ' The Last Time When I Was Called A Genius, I Sold Off My Company.'
21 Feb 2017
Rising Star: Krishna Mothey, AVP, New Business, iProspect India
21 Feb 2017
Ad land's Young Guns: Krishna Mothey, iProspect India
20 Feb 2017
#OpinionsThatCount: Do digital films have higher recall than other media?
15 Feb 2017
Marketing buzz missing from IPL 10 so far this year
13 Feb 2017
Goafest 2017 Gods Of Advertising campaign unveiled
12 Feb 2017
'AT WATCONSULT, WE HAVE ALWAYS PURSUED OUR DREAMS'
07 Feb 2017
Independents vs networks' what works best in the ad world?
07 Feb 2017
Will the Alibaba-Paytm collaboration jolt the Indian ecommerce space in 2017?
07 Feb 2017
Welcome to the world of 'suggested content'
07 Feb 2017
BW Digital: Future Perfected By A Jolt?
05 Feb 2017
It's about making time, not having it: Rubeena Singh, CEO, iProspect India
03 Feb 2017
10 turning points that led to the success of WATConsult ' Rajiv Dingra
03 Feb 2017
Ad agencies bullish about Union Budget 2017
02 Feb 2017
Budget provides much-needed encouragement to Digital India and MSME companies
02 Feb 2017
Calling it a media-neutral Budget, M&E leaders give thumbs up to digital push
02 Feb 2017
Here's How The Industry Reacted to #Budget2017
02 Feb 2017
Budget provides much-needed encouragement to Digital India and MSME companies
01 Feb 2017
With OTT market growing at 35% YoY, players sharpen marketing strategy and loosen purse strings
01 Feb 2017
Fill their wallets
01 Feb 2017
Fill their wallets
01 Feb 2017
The pre-Budget report: Tweeple discuss taxation and real estate the most
01 Feb 2017
No dramatic drop in digital ad spends post demonetisation, say industry experts
01 Feb 2017
Fill their wallets
01 Feb 2017
Govt initiatives on digital India in Budget 2017 a positive move says ad industry
01 Feb 2017
Here's what advertising and marketing experts think about Budget 2017
01 Feb 2017
Budget extremely positive for digital economy
31 Jan 2017
Will the union budget 2017-18 fulfill expectations of IT industry and startups?
26 Jan 2017
Fast-format T20 becomes the new god as matches scale new heights in terms of viewership
26 Jan 2017
Shah Rukh Khan hard sells West Bengal's tourism hotspots
25 Jan 2017
There's no better time than now to support someone like Kabir
24 Jan 2017
Once we reach at No. 2, we want to enjoy the position before aiming for No. 1: Ashish Bhasin
24 Jan 2017
Is DAN dream acquirer for media start-ups?
23 Jan 2017
Budget 2017: what women leaders and entrepreneurs want this year
23 Jan 2017
No service tax on digital advertising, industry experts put forth wishlist for Union Budget 2017
23 Jan 2017
Rajiv Dingra: Grappling with fake news on digital
20 Jan 2017
Looking forward to more incentives on digital front: Rubeena Singh, iProspect India
19 Jan 2017
Rishi Kapoor to enact his life on stage
17 Jan 2017
Ad Club, AAAI come forward to fight violence against women
17 Jan 2017
Ad land's Young Guns: Shiv Acharjee, WATConsult
16 Jan 2017
Advertising industry to launch campaign to fight violence against women
15 Jan 2017
My Favourite, Rubeena Singh, The CEO of iProspect India on the breathtaking beauty of Italy's Amalfi Coast
14 Jan 2017
Ten years and five offices later: WATConsult's journey to a Rs 200-crore ad agency
11 Jan 2017
Online video players are seriously kidding...
11 Jan 2017
Why Today's Digital Agency Needs Disruptive HR Thinking
10 Jan 2017
Happy mcgarrybowen: Dentsu's new collaborative community
10 Jan 2017
Ad land's Young Guns: Venkata Gavaskar Dontha, iProspect India
10 Jan 2017
WATConsult has seen 60-80% growth YoY in the last 5-6 years: Rajiv Dingra
10 Jan 2017
Dentsu Aegis is the most liberal network
09 Jan 2017
Even as e-commerce majors Flipkart, Snapdeal, Amazon log losses, ad spends soar; burn through Rs 7,252 cr in 2016
09 Jan 2017
Digital is now becoming the point of discussion in boardrooms: Rajiv Dingra, Founder & CEO, WATConsult
09 Jan 2017
WATConsult Turns 10: A Look Back into its Decade Old Journey
08 Jan 2017
THE PROMISE OF 2017
08 Jan 2017
YES, MONEY CAN BUY YOU HAPPINESS!
07 Jan 2017
Ashish Bhasin: Eyes wide open
06 Jan 2017
Brand Virat Kohli poised to strike big
06 Jan 2017
Bolder, more innovative digital campaigns in 2017: Rajiv Dingra
05 Jan 2017
2017: Top OOH Trends
05 Jan 2017
7 digital trends that will dominate in 2017
05 Jan 2017
Guest Column: 7 digital trends that will dominate 2017
04 Jan 2017
2016 a testing year for English movie and entertainment channels
03 Jan 2017
Upbeat with '16 billing, Dentsu Aegis aims to be No. 2 in '17
03 Jan 2017
The consumer story in 2017
03 Jan 2017
T20 dominates as sports broadcasting ad rev almost touches Rs 3,000 cr in 2016
03 Jan 2017
DAN buoyed by Rs 4,500 cr billing in 2016; eyes No. 2 spot in 2017
03 Jan 2017
A peek at the week: iProspect India's Rubeena Singh
03 Jan 2017
Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult
02 Jan 2017
As an industry, we should aim to build Goafest as among the best in the world: Ashish Bhasin & Ramesh Narayan
02 Jan 2017
AR to drive more real world discovery and become the browser of the physical world
02 Jan 2017
THE PROMISE OF 2017
01 Jan 2017
Rumour Has It