Imprimis PR is a multi-disciplinary communications consultancy specialising in media relations and public health advocacy, along with delivering custom made leadership and media training modules. Our extensive experience and domain knowledge enables us to communicate on behalf of, and with, informed stakeholders and audiences, facilitating concept and product marketing. Equipped with in-house communication expertise, multiple office locations across the country, team knowledge and well entrenched relationships with key influencers, we help clients gain strategic insights in their area of operations through our integrated network of stakeholders in the media and in government.

Meet the Management

Gracelle Gerber
Gracelle Gerber Chief Executive Officer

Gracelle has extensive experience and expertise in communication programmes that require reputation management, influencer engagement, crisis management and strategic advocacy. She has led teams and practices in various companies and has worked extensively across India, Africa and Brazil with clients in the Corporate, Healthcare and Pharma, Tourism and Agriculture sectors and has executed global campaigns on public policy change, brand development, education and CSR. A passionate health and environmental advocate, Gracelle has built up a strong team of specialists at Imprimis that focus on Healthcare, Education and the Environment and is also responsible for media and crisis training across the gamut of clients within the company.
6 offices across India6
Offices across India
30 media professionals30
Media professionals

Featured Case Study

Population Foundation of India

The objective is to raise awareness and sensitize stakeholders about injectables by building Ttought Leadership for PFI and Ring Fence project(s) from possible crisis scenarios. Some basic initiatives include positioning PFI as a visionary and thought leader - an important commentator on women’s health issues and a point-of-reference for the sector as a whole, media outreach and support for media events, generating awareness about the campaign in the media and organizing media fam trips and conferences to sensitize them on the issue

Road Safety Bill

The objective was to create pressure on policy makers through the media to introduce a new and comprehensive road safety law with stringent penalties to make roads safer for Indians. Some basic initiatives included:

  • Engage decision makers directly through public forums / seminars / open house / one-page fact sheets
  • Target KOLs through key messages, encourage them to voice their opinion in the media, provide them content support, involve them in on-ground activities
  • Telephonic and desk-side briefings, direct emailers, relationship-building meetings, one-on-one interviews, media dialogues / roundtables, press conferences, letters to editor, participation in industry stories
  • Content placement in print media (op-eds, press releases), panel discussions on TV, Monthly newsletter, social media platforms, seminars, release of surveys / data reports, brand ambassadors, sponsored shows on TV in alliance with partners