Brand news

Ookla's speed test makes Airtel launch new brand campaign with Sasha Chhetri

15 Mar 2017

Recently,  Ookla’s speed test rated Airtel top among rivals in the fastest mobile networks  in the country.

NEW DELHI: Bharti Airtel will launch a new brand campaign  together with Sasha Chhetri. The campaign, conceived by Taproot-Dentsu would  revolve around India’s fastest network Airtel, based on recent Ookla test  finding.

Airtel’s latest campaign, which has been conceived by  Taproot-Dentsu, will have a 360 degree media mix led by TV. It will have  support legs in outdoor, print, radio and digital mediums, the Gurgaon-based  company in a statement said.

Recently, Ookla’s speed test rated Airtel top among rivals  in the fastest mobile networks in the country.

“Consistent high network speed is a crucial consumer  expectation and its great that millions of Ookla tests have now proved Airtel  to be the fastest network amongst all,” Rajiv Mathrani, Chief Brand Officer,  Bharti Airtel said.

Mathrani added that their new campaign is aimed at  reinforcing our superior network capability that enables us to deliver best in  class online experience to our customers across the country.

“We are pleased to acknowledge Airtel as India’s Fastest  Mobile Network for 2016. This award recognizes Airtel’s commitment to  delivering fast speeds and a strong network to their customers across India,”  Jamie Steven, COO at Speedtest by Ookla said.

India’s top carrier Airtel offers high speed mobile broadband  in all 22 telecom circles of the country, and according to it, the telco has  been consistently rated as India’s fastest mobile network.

Airtel recently started offering free 4G data to its  postpaid customers under its ‘Airtel Surprise’ offer. It is offering upto 30 GB  free 4G data to its postpaid users through MyAirtel app. Airtel postpaid users  can avail the free data by clicking on the banner ‘claim free data’.