Brand news

Milestone Brandcom enthrals audience with a world class show at the Hyderabad Design Week and World Design Assembly

22 Oct 2019


Milestone Brandcom added yet another feather to its cap in partnership with Govt of Telangana, India Design Forum and World Design Organisation. In a world class show at the Hyderabad Design Week event which had everyone enthralled by the concept and execution, Milestone left no stone unturned in conceptualising an immersive and engaging experience of international standard true to the theme of Humanising Design, to a discerning audience. The World Design Organisation (WDO) and Govt of Telangana organised the 31st World Design Assembly at Novotel Convention Centre (HICC) along with the Hyderabad Design Week (HDW) on October 11 & 12, 2019.


The success of the event was ensured with the on-ground presence of Yashvardhan Verma, National Head, Milestone Connect and Divya Bhatia, Regional Head – South, Milestone Connect, along with their team members from Mumbai and Bangalore. The two-day event at the world class HICC had a large auditorium with the state-of-the-art lighting and giant visual screens put in place apart from the 2 exquisitely designed Exhibition halls and the World Design Assembly conference area.


The highlights of the execution were:

  1. Lighting design which brought alive the effects of visuals on the mammoth LED screen.
  2. 5.1 Dolby surround sound used for the very first time in an event to bring out detailing of every single word and sound used in the AV.
    3.108ft x18ft LED screens gave an immersive, holographic feel of the AV visuals.
  3. Breath-taking movement of time coded lighting significantly enhanced the AV experience.
  4. 3 day production executed with 1500 running feet of trussing, 280 moving lights and fully time coded programming.
  5. To top it all, there was a custom-made exhibition to bring out aesthetics of the Design week. Each stall was curated to bring out its unique features which addressed the goal of Humanizing Design and Sustainable Development.


The one of its kind showcasing of the event won accolades from the international delegates including the WDO heads and also from the dynamic minister of IT and Industries Mr. KT Rama Rao of Govt of Telangana and the Principal Secretary I & C, Mr Jayesh Ranjan, IAS.


The event was stitched together with creative partnership with the local design studio 'White Noise' and facilitated by Ganesh Parameswaran and Venkat Parthasarathy of Cloudberry Communication, the Dentsu Aegis Network affiliate in Hyderabad. They were instrumental in working closely with the Government of Telangana team and Milestone for the smooth roll out of the project from thought to finish.

Hyderabad Design Week