Brand news

Roca and Parryware rope in Dentsu Impact as their creative agency

08 Mar 2017

As part of the  win, the agency will manage the digital, social, and mainline duties for both  Roca and Parryware

Dentsu Impact, the creative agency from Dentsu Aegis  Network, has won the creative mandate for bathroom solution brands Roca and  Parryware. Both accounts have been won following a multi-agency pitch that  lasted for more than two months.

As part of the win, the agency will manage the digital,  social, and mainline duties for both Roca and Parryware. Roca is a 100 year old  brand, whereas Parryware is a 100% subsidiary of the Roca Group.

Commenting on the association, Mayuri Saikia, marketing  head, Roca Bathroom Products, said, "We are elated to have Dentsu Impact  onboard to handle our creative mandate. They are a young team with fresh ideas  and thinking. They will certainly infuse new energy in the brands and we look  forward to working in collaboration with them to create strong brand  communication moving forward.”

Speaking about the account win, Amit Wadhwa, president,  Dentsu Impact, said, "Roca & Parryware are the leading players in the  bathroom solutions market and we are delighted with the opportunity of  strengthening these brands in the Indian market. It is a great start to the  year for us and we look forward to a long lasting partnership here."

Soumitra Karnik, national creative director, Dentsu Impact,  added, “Every brand and category comes with unique challenges and  opportunities. The team of Roca and Parryware took pains to explain these to us  in detail and with this clear understanding we were able to come up with some  exciting ideas that helped us win this one. We look forward to partner with  them and bring some interesting ideas to life.”