Dentsu India has made dual creative hires with the appointment of Siddharth S as Group Creative Director and Rigved Sarkar as Associate Creative Director at the Bangalore and Mumbai offices respectively.
Siddharth was previously with Leo Burnett Orchard, Bangalore, where he was Senior Creative Director on brands like Amazon and Ola. He will report to Krishna Mani who recently joined Dentsu India as ECD – South.
Before joining Dentsu India, Rigved was Creative Controller at 82.5 Communications, Mumbai, where he worked on Tata Motors and RuPay.
“I’m happy that we have new talent like Siddharth and Rigved on board, who believe in the vision we have for the creative product at Dentsu India,” said Malvika Mehra, Chief Creative Officer, Dentsu India. “Both are talented writers, with a pulse on the requirements of the new brand world we are experiencing today. I am really looking forward to us working together and creating some famous work for our clients across both geographies. ”
Siddharth added, “In the business of creativity, one can’t afford to get comfortable. The world outside is an ever-evolving one. The mechanics of advertising are changing every day. I was seeking an exciting new challenge that would help me recalibrate my skill sets to the demands of start- ups and established brands. As they say, what you seek is seeking you. My meeting with Malvika was just that.”
Speaking on his new role, Rigved said, “When Malvika told me of the vision that she had for Dentsu India, I was hooked immediately. We are entering an era that requires a whole new level of creative thinking, with brands old and new constantly looking for innovative and inspiring ways to reach out and engage with people. Dentsu India is doing just that and I’m excited to be a part of it. There are some amazing people here doing amazing stuff and I cannot wait to create more magic with them.”