Brand news

DAN Data Labs Newsletter August ’19 | What’s Brewing?

09 Aug 2019

Dan Data Lab

What's Brewing

What's Brewing

Success Stories

Reliance brings in efficiency to its Conversion Campaigns
by delivering 64% decrease in Cost per Sale!

Relicance car insurance

When Reliance General Insurance, one of the largest Insurance Companies in India, needed to reach out to a larger audience in order to push the performance of it's Conversion Campaigns on Facebook, it's media agency, iProspect joined hands with DAN Data Labs and delivered record breaking results including 57% lower CPQ and 64% lower CPS. Click below to read the entire case study.

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DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’

Robot Hand

Keeping true to the motto for providing actionable insights, DAN Data Labs aims to connect DAN Explore for Programmatic with its proprietary Insights engine (DANExplore) and audience activation layer (DAN Planner). With a view to address the mounting concerns of transparency in digital media investments and to provide insight into performance of programmatic audience segments, DAN Explore for Programmatic endeavors to take cutting-edge AI algorithms and statistical modelling to the programmatic environment!

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New Feature

Discover New High Performing Interests
to Expand Your Targeting Using DAN Lasersight



Ever wondered how to scale your interest based campaigns with the least minimal impact on your campaign performance? This all new feature within DAN Laserisght is just what you were looking for. With the ability to take strong performing interests and newly recommended interests into a new adset, you can now quickly scale up your interest based campaigns on Facebook based on whats working well for your marketing objective.

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Explore Audience Insights Using Local Language Options

Iphone 4

With content consumption based on local languages now on the rise, DAN Explore brings to you the capability to explore audience insights using a local language as a filter. Discover what your audience engages with, consumes and expresses in their local language with access to 60 different global languages!

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