This edition, CCS 2019, is the most comprehensive single source study available, which enables discovery of the consumerInsight & identifies the most valuable consumers and their relationship with communications. CCS provides completely unique actionable insight into communication usage and engagement across 60+ bought, owned and earned digital, experiential and media channels.
The latest field work has been conducted across 24 cities which includes representation of Tier 2 towns as well, and covers a sample of over 17,000 respondents representing 83 Mn people in Urban India. The study also covers the younger audience aged 12-14 as they are the key influencers for many categories today and driving the future purchase.
Read more here: