For the record, Dentsu Grant Group is the oldest serving advertising group in Sri Lanka that was acquired by DAN, the global media and marketing communications conglomerate, in 2017
Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis Network (DAN), in SriLanka. Amnet comprises a team of programmatic experts from the DAN, who specialise in programmatic buying, programmatic media planning, data analytics and audience data.
According to the company, with the launch of Amnet, Denstu Grant Group is once again set to disrupt the status quo of digital advertising through expanding local media inventory and offering more sophisticated, customised campaigns to clients.
“Sri Lanka’s advertising trends have considerably shifted from traditional to digital advertising behaviour within a short span of time. As a leading global player in digital, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka", Shamsuddin Jasani, group MD, Isobar South Asia and executive sponsorAMNET South Asia states, said.
For the record, Dentsu Grant Group is the oldest serving advertising group in Sri Lanka that was acquired by DAN, the global media and marketing communications conglomerate, in 2017.
"It's been an incredible year for Dentsu Aegis Network in Sri Lanka...constantly innovating and disrupting the local advertisingindustry. After successfully becoming the fastest growing digital agency in the country this year, we asked ourselves, what could we do next? Embracing data is in the DNA of our network and what we have been spearheading here in Sri Lanka as a business. So, we are thrilled to announce the launch of Amnet, one of the premier programmatic platforms available in the world to-date. This is the next wave in media planning and buying in this country and is yet another achievement we can add to our long history of establishing industry firsts", Neela Marikkar, chairperson and managing director, Dentsu Grant Group, said.
Among othermarkets, Amnet has a presence in India, USA, UK, France, China and Hong Kong.
"With client needs evolving for quicker turnarounds and data-driven marketing at scale, we needed to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka. This is head-and-shoulders above anyone else in the market on Programmatic media buying," Chamith Buthgumwa, director, Isobar, Sri Lanka and response at DAN, said.