The account was won post a multi-agency pitch
· August 07, 2019, 14:19 IST
iProspect India has won the social media duties for the stock brokerage firm, Angel Broking.
As per the mandate, the agency will service the account from its Mumbai office and will handle their social media duties. The objective is to build thought leadership and differentiated brand equity in the category, target millennials and create a better customer experience.
“We look forward to providing brand solutions and driving their social media strategy,” Rubeena Singh, CEO, iProspect Indiasaid.
For Prabhakar Tiwari, CMO, Angel Broking, after rigorous two-months of pitches and carefully evaluating potential partners, the firm decided to partner with iProspect for the next phase of digital growth. “With evolving customer and market needs, we want to create the right buzz across platforms to reach our customers as well as tap the millennials to realize our multi-segment leadership aspirations in the market,” she added.
The account was won post a multi-agency pitch.