WATConsult's #PowerlessQueen campaign was featured as one of the best and powerful digital campaigns from DADI's (The Drum Awards for the Digital Industries) 2018 edition.
The Drum’s deputy editor, Cameron Clarke said, "The symbolism is so strong. But it wouldn't have made a difference without the right execution. It's easy to get people to sympathize about an injustice, but much harder to get them to do something about it. That's what makes the rigged game concept so clever. It tempts the player to participate. Then it frustrates them. And finally, it shows them what unfairness really looks like. Powerful, in every sense." Scroll down to read the full article or click on the link below: