DAN Programmatic, powered by The Data Sciences Division, has launched ‘Vision’, a hyper-scaled machine- learning-based dashboard that provides reliable and high-quality forecasts on the performance ofprogrammatic campaigns. 'Vision' has been launched in collaboration with AMNET, DAN’s programmatic arm. Scroll down to read the full story or click on the link below.
DAN Programmatic, powered by the data sciences division of Dentsu Aegis Network (DAN) which was launched in April this year, on Monday announced the launch of ‘Vision’, a hyper-scaled machine-learning-based dashboard that provides reliable and high-quality forecasts on the performance of programmatic campaigns. It aims to empower agencies and clients to take more pre-emptive steps to maximise campaign performance.
“‘Vision’ is the first step in a journey of making the programmatic ecosystem a lot more known to us beyond the heavy duty algorithms that govern the space. It enables us to be more proactive in sharpening our programmatic performance by informing creative and placement strategies by revealing trends,” Shamsuddin Jasani, executive sponsor, DAN Programmatic and group MD, Isobar, South Asia said.
For the record, 'Vision' has been launched in collaboration with AMNET, the network’s programmatic arm. With the dashboard, agencies will now be able to take a more proactive stance in foreseeing the direction of a programmatic campaignand thereby, take the necessary course-corrective measures.
“Through its advanced algorithms, ‘Vision’ enters a space of sifting through reams of data to unearth trends that serve as guidance, and in many cases a caution to where a campaign is likely headed. This, in turn, helps carve out a sufficient window for agencies and advertisers to react to upcoming trends and thus, capitalise on the knowledge for their gains,” Gautam Mehra, CEO, DAN Programmatic and chief data officer, South Asia, Dentsu Aegis Network said.
This unique service brings the sophistication of machine learning at scale to every single programmatic campaign and is ready for global launch. ‘Vision’ uses advanced algorithms that are also used by large companies like Facebook and Google while making its forecasts.