Industry POV

Advertising industry to launch campaign to fight violence against women

16 Jan 2017

MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have joined hands to launch a joint initiative to fight violence against women.

The two industry bodies will launch a campaign to pitch communication as a force for good. The campaign will be launched at in April this year. Raj Nayak, president of the Advertising Club, said, “From governments to Fortune 500 companies, everybody entrusts us to communicate their agenda to the larger public. It is time to take our combined learnings and experience to devise a campaign that is in the interests of this larger public.”

TAC will be running a national search for a multi-media campaign that will aim to mitigate violence against women. “I am confident that, as one, our industry will rise to pool in the highly creative resources at our disposal, to come up with a highly creative and effective communication campaign,” Nayak added.

Nakul Chopra, president, AAAI added that violence against women is an issue that concerns each and every one. “As an industry we have the finest creative minds and strongest media linkages that are at the core of a high voltage communication effort.”

The Advertising Club and the Advertising Association of India will release the campaign to call for entries on Thursday, January 19. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on April 7 at the Goafest.

Ashish Bhasin, chairman, Goafest, observed the scope of the festival is growing. “GoaFest was all about saluting creativity and presenting the Abby awards. We then added a knowledge quotient with the day-long seminars. Now, with this meaningful effort being launched here, the festival will celebrate not just our achievements but lay down our agenda of giving back to the society that we influence through our creativity.”