Brand news

Column|Deepak Kumar: 'Endgame casts its Inevitable Magic on Indian Cinema & the Ad World!'

13 May 2019

As the 'Avengers: Endgame' changes the game in India, read how the finale of the super-franchise boosted advertisers like no Hollywood movie has ever done before. Read the full article by Deepak Kumar, Senior Vice President - Ambient OOH on:

Avengers: Endgame – Casting its Inevitable Magic on Indian Cinema and Advertising World

Highlights:Little did we realize that a Hollywood movie will challenge Bollywood movies on its own home screenOver 90 brands played their ads during the screening