Dentsu Impact Solutions, erstwhile Carat Creative, has won the communications mandate for the image projection campaign of the Indian Navy, following a multi-agency pitch. This is the third time in succession that Dentsu Impact Solutions has won this pitch.
As part of the mandate, Dentsu Impact Solutions will now handle the creative across traditional media, social and digital. The image projection campaign aims to attract bright, young men and women to opt for the Navy as a career choice.
Speaking on the win, Ashutosh Zunjarrao, National Creative Head, Dentsu Impact Solutions said, “It is an honor and privilege for us to have been chosen by the Indian Navy, third time running. This time not only has the contract been drawn for three years but is also far more comprehensive in terms of deliverables, which for us means an opportunity to do exciting work. It is also extremely gratifying that the Navy has bought into our communication strategy of using successive campaigns to energise and build on an idea over time to achieve traction with an increasingly distracted and fickle audience. This year has seen us winning several significant mandates and the Navy win is the proverbial icing on the cake.”