Brand news

ADC 98th Awards: WATConsult among Finalists from India

05 Apr 2019

TBWA India Mumbai landed three entries on the finalists’ list in the global ADC 98th Annual Awards. All three finalists by TBWA India Mumbai are for “Blink to Speak” on behalf of NeuroGen Brain and Spine Institute and Asha Ek Hope Foundation, two in Product Design and one in Publication Design. The announcement was made today by The One Club for Creativity, the world’s foremost non-profit organisation celebrating creative excellence in advertising and design. 

Entries for the ADC 98th Annual Awards were up 11 per cent over last year, received from 48 countries. There are 708 finalists representing 34 countries. 

The other finalists from India are Anaya Khaitan New Delhi “From Addict to Convict” for Vidhi Centre for Legal Policy in Publication Design, Black Swan Life Communications Mumbai “Tea Society” for Amar Tea in Photography, and WATConsult Mumbai “#PowerlessQueen” for Project Nanhi Kali in Interactive. 

Globally, work receiving the most finalists spots are “Price On Our Lives” for March for Our Lives by McCann New York and “Pride Jersey” for AIG by TBWAHakuhodo Tokyo with nine each, followed by Apple “Welcome Home” by TBWAMedia Arts Lab Los Angeles with eight. 

The One Club for Creativity awards shows each have their distinct focus. The ADC Annual Awards juries maintain their historical concentration as the champions for craft, design and innovation, while The One Show judges focus on creativity of ideas and quality of execution. 

Reflecting the fast-growing use and importance of augmented reality and virtual reality in creative marketing programs, The One Club this year announced Snapchat as a sponsor of a pair of ADC 98th Annual Awards submission categories covering those areas: Interactive-AR/VR and Experiential Design-Digital Experiences. In addition, The One Club this year created new ADC Annual Awards subcategories for Snapchat single and campaign entries for posts, ads or campaigns utilising the platform’s individual qualities and strengths. 

This year’s winners will be announced at the ADC 98th Annual Awards Ceremony on May 6, 2019, 6:30 pm-12:00 am at Metropolitan West, 639 West 46th St., New York. 

The awards ceremony is part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York. The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes The One Show over two nights, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners). 

The One Club for Creativity, producer of the One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organisation recognising creative excellence in advertising and design. The ADC Annual Awards honours the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

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