Forrester has recognised dentsu X as one of the most significant media agencies in ‘The Forrester Wave™: Full-Service Media Agencies, Q1 2019’.
The report evaluated nine media agencies and assessed them across 26 criteria grouped into three categories; current offering, strategy and market presence.
dentsu X is a new global proposition with an established presence in APAC. It particularly demonstrated strong strategic ability compared to the pool of agencies included in the evaluation. In the report, the independent research firm stated that it shows “strength in its ability to strategically think beyond ‘media as usual’ and command data through M1 (Dentsu Aegis Network’s data platform),” when compared with other agencies. The report states, “Clients like its strategic thinking for paid, owned and earned media environments….”
Divya Karani, CEO, dentsu X, said, “This is an acknowledgment of our client-centric, data-driven solutions, carefully crafted as brand-immersive experiences.”
Forrester also cited how dentsu X is “focussed on creating consumer experience activations with media and digital technology”, investing in products like iMotion and DynaMo to help identify motivation behind behaviour. Forrester likes dentsu X’s “progressive approach to media and its ability to leverage the power of Dentsu Aegis Network’s resources.”