Digital performance agency from the house of Dentsu Aegis Network India, iProspect, has rolled out a new digital campaign for GoAir, an international carrier owned and operated by the Wadia Group.
The digital video campaign, titled #UddKeJao, highlights the fact that one can easily save money by planning holidays well in advance.
According to the Expedia Vacation Deprivation Report 2018, 75 per cent of Indians feel vacation deprived - the highest in the world, and over 55 per cent Indians feel that this deprivation affects their productivity. So why are Indians not taking vacations? The major reason here stands to be, being strapped with work always and the high cost associated with taking a trip with family at the last minute.
The film, featuring a mother-son duo, talks about how devising a plan can leave one with enough time to do numerous things. The son, who is also the protagonist of the film, puts forth the solution of saving money by planning way ahead for vacations.
Commenting on the campaign, Muddassar Memon, VP – Operations, iProspect said, “The thought behind this campaign is to encourage Indians to plan their vacations in a better way. And the best way to do that is to book these vacations well in advance. It not only helps them to get the best deals, but also avoid last-minute complications; and we chose a kid as the protagonist to entice emotions and help Indians connect better with the campaign.”
The campaign highlights the fact that the cost for a flight and stay, if planned well, can come down by as much as 50 per cent. The digital campaign will run across all social media platforms.