Brand news

Showcasing Telangana @ The World Economic Forum @ Davos 2019 | Dentsu India, Milestone Brandcom

24 Jan 2019

Team Dentsu India, Milestone Brandcom and Cloudberry Communication have conceptualised and executed the Government of Telangana pavilion at theWorld Economic Forum 2019, at Davos Switzerland.

Top political, government and business leaders gather at the scenic Swiss town of Davos from the 22nd to the 25th of January to discuss and engage on issues and challenges facing the international community.

Indrajeet Mookerjee, Executive Vice President, Dentsu India said, “India is clearly in the spot light and Telangana with its unprecedented growth story is leading the change. It was a great opportunity for us to collaborate with the Government of Telangana and showcase the youngest and fastest growing state in India in front of a global audience and world leaders at the WEF.”

Yash Vardhan Verma, National Head, Milestone Connect said, “ The title of the lounge #TELANGANA was carefully chosen to create a digital first experience and connect with the WEF audience. We turned a retail store into an interactive lounge with meeting rooms, and an event area in the heart of Davos Platz. The use of Rotoscope (a combination of animation and movement tracking ) chronicling the history of Telangana makes it engaging and innovative for the viewing audiences.”

Being part of a global event as prestigious as the WEF in its 49th year has been a fantastic learning experience for the team and we hope to be back atthe commemorative Golden Anniversary edition in 2020.