Dentsu Impact Solutions to handle Bureau of Energy Efficiency
Dentsu Impact Solutions (a unit of Dentsu Aegis Network Marketing Solutions Pvt. Ltd., erstwhile Carat Creative) has won the entire communications mandate for the Bureau of Energy Efficiency (BEE) – Ministry of Power, following a multi-agency pitch.
For the record, Bureau of Energy Efficiency chiefly aims to extend its assistance in developing policies and strategies with a thrust on self-regulation and market principles. The primary objective here is to reduce the energy intensity of the Indian economy within the overall framework of the EnergyConservation Act, 2001.
As part of the mandate, Dentsu Impact Solutions will now handle the creative, social, digital and media duties for BEE. A team comprising the best ofspecialists across verticals has been put in place to execute the decree.
Speaking on the win, Ashutosh Zunjarrao, National Creative Head,Dentsu Impact Solutions said, “It is an honour for us to work with BEE. We look forwardto creating effective communication on issues which have great national significance. In the recent past we have won several significant mandates from the Government and BEE is a great addition to this list.”