Brand news

Milestone Dentsu bids adieu to 2018 with winning creative mandate for Panasonic ACs

03 Jan 2019

‘All’s cool that ends cool’- Milestone Dentsu bids adieu to 2018 with winning creative mandate for Panasonic ACs

Milestone Dentsu, the creative division of Milestone Brandcom from the house of Dentsu Aegis Network, has bagged the creative mandate for Panasonic India’s AC business. Thecreative duties were handed over to Milestone Dentsu following a multi-agency pitch.

Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom stated, "The key to our win is being agile and adaptive. The team has proven their mettle in the last year by delivering outstanding work on other categories at Panasonic, giving the client enough confidence that we are both efficient and effective. AC pitch win goes out proving just that.”

Commenting on the win, Ujjwal Anand, Country head and Mayank Khattar, NCD said,“ When we started working on Panasonic, our agenda clearly was to partner the client in the entire process

and deliver outstanding strategy & creative. In past one and a half years of our association with Panasonic, that’s exactly what we have achieved with many categories that we have been handling.

AC win is very close to our hearts as it demonstrate the trust of the brand in the agency. In 2018, we travelled the journey from handling one category to 6 categories. With AC win, we are looking forward to deliver some real innovative pieces on the account, delivering both creative excellence and business outcome.

Currently, Milestone Brandcom manages creative duty for Refrigerator, Microwave Ovens, Water Purifier, Sanyo TV, Panasonic beauty and Lumix at Panasonic. With AC win, the organization is surely closing towards consolidating Panasonic creative business.