Brand news

APAC Effie Awards 2017: 40 Indian Entries Make it to Final Round

03 Mar 2017

APAC Effie Awards 2017 has revealed its finalists this year.  138 entries have made it to the final list and will be contending for metals at  the Apac Effie Awards 2017. Out of these entries, 40 are from India. Winners will  be announced at the Awards Gala which will be held at Four Seasons Hotel,  Singapore on 21 April 2017.

The finalists are determined after 2 rounds of judging from  entries submitted across the region. Headed by the Awards Chairman, Anthony  Wong of Ogilvy & Mather Group, the jury also comprises of 6 Heads of Jury –  Ashish Bhasin of Dentsu Aegis Network, Ike Kwon of Kia Motors, Jean-Paul Burge  from BBDO Asia, Kitty Lun of Facebook, Nicole McMillan of The Wrigley Company  and Ross Jackson of Bank of New Zealand, together with some 150 top advertising  professionals and marketers in Asia Pacific.

The second round of judging held last week brought together  over 60 judges to Singapore over 3 days. The judging round saw very robust and  stimulating discussions in every panel to deliberate on the entries which stood  out amongst the rest.

Among Indian agencies, MullenLowe Lintas Group leads the  list with 15 nominations. The agency's entries across categories are for brands  such as HUL, Godrej Consumer Products, Google India, HT Media and Hector  Beverages.

Ogilvy India follows MLLG with 8 entries for brands such as  Bajaj Auto, HUL, Vodafone, Amazon India, and The Akansha Foundation.

  The third spot was taken The Leo Burnett Group with 5  entries for brands such as Bajaj Auto, Fortis Healthcare and HDFC Life.

Other shortlisted agencies from India included McCann  Worldgroup (4), BBDO (3), Medulla Communications (2), JWT (1), TBWA (1) and  Publicis (1).

The finalists are represented by agencies from 13 countries,  with the highest number of entries from Australia, India and New Zealand. The  BBDO Network racks up 45 finalists, dominating the list, while Ogilvy and  Mather and MullenLowe follow next, with 27 and 15 entries respectively. Also  with multiple entries on the list include TBWA, McCann Worldgroup, Grey Group  and independent agencies such as Medulla Communications and Affinity.

"It is inspiring to see the quality of the work getting  better each year. The jury had a crucial and difficult task in selecting the  best work that represents the finest in the Asia Pacific region and gives  brands a steer on what the future of effective marketing looks like. My  heartiest congratulations to all finalists and we look forward to unveiling the  winners on the awards night,” commented Wong.