Brand news

Grofers, Dentsu Webchuntey create Instagram grids for 1 minute offers

17 Aug 2018

Online retailer Grofers tempts consumers with 60-second deals in Instagram campaign

Online Indian grocery retailer Grofers offered one cut price deal every minute in an Instagram campaign for Independence Day – with each deal only available for 6o seconds.

The Dentsu Webchutney-created idea, called #OfferParade, saw offers displayed on the brand’s Instagram grid with consumers given only one minute to accept the offer.

The agency said the aim was to keen users “glued” to the brand’s Instagram account.