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Cannes lions 2018: Clever marriage of creativity, tech possible

20 Jun 2018

Another important message from Cannes Lions 2018 is the role of influencers in social media and India is just waking up to this reality

The Cannes Lions Festival can be a mad rush of seminars, meetings and award shows. But if you can find a method in the madness, the week can easily fly by as among your best experiences. It is certainly turning out to be a good one for me.

And the biggest takeaway for me from the festival so far is that there can be an interesting and clever marriage of technology and creativity. Shamsuddin Jasani As a digital marketing and media professional, we have at our disposal cutting-edge tools and the discipline and rigour to interpret the numbers behind it all. But while ...