dentsu X, an integrated media specialist from Dentsu Aegis Network, has roped in Arabinda Ghosh as Chief Strategy Officer. He will report to Roopam Garg, Chief Client Officer, dentsu X India, and will be based in Delhi.
Ghosh brings with him two decades of experience in Research and Planning. He has worked with big research firms in India such as the Kantar brands – IMRB, TNS, Millward Brown and Nielsen. He was also an integral team member at The Media Edge and subsequently Zenith Optimedia. He has a Masters degree in Statistics from Indian Statistical Institute.
Ghosh’s experience has helped him develop a strong acumen on consumer behaviour, mainly in the space of brand and communication. During his last tenure at Kantar, Ghosh was the key consultant to Coke and ABInBev for their branding and communication development strategy. He has also worked with British American Tobacco (BAT) globally, where he was instrumental in building a relationship between BAT and Kantar.
dentsu X is an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights. dentsu X is part of the Dentsu Aegis Network.