Industry POV

Video's Surge Is Changing How Brands Advertise in India

10 Oct 2017

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An interview with

Shamsuddin Jasani
Managing Director, Isobar India

Interview summary

As India’s digital ecosystem evolves, brands are moving away from TV in favor of cheaper over-the-top (OTT) alternatives made accessible by the introduction of cut-rate mobile data plans. Shamsuddin Jasani, managing director of digital agency Isobar India, spoke with eMarketer’s David Green about how original content creators are allowing brands to weave their stories into long-form digital videos.