Brand news

Isobar India wins FOX Life and NatGeo India's digital mandate

21 Feb 2017

Dentsu Aegis Network’s  Isobar India has been appointed as the digital partner for FOX Networks Group  India's flagship channel brands, National Geographic and FOX Life, to handle  their digital and social media mandates.

Commenting on the  development, Aparna Deshmukh, vice president, content and communications, FOX  Networks Group, said, “We are committed to iconic storytelling and delivering  experiences; both for National Geographic and FOX Life viewers. We look forward  to partnering with Isobar and bringing the exciting world of television to our  audiences on digital mediums."

Gopa Kumar, vice  president, Isobar India, added, “We’ve had a fantastic start to 2017. We are  delighted to partner with Fox Network Group in India. It is an interesting  category and there is huge opportunity to create great brand narratives through  digital for National Geographic and FOX Life. The team is looking forward to

  create amazing work with  our newest client.’’