Dentsu Impact has recently re-structured its creative department and promoted Anupama Ramaswamy as the national creative director.
Ramaswamy has been with Dentsu Impact for over a year now. She had joined as an executive creative director.
The recent re-structuring happened owing to the consolidation of creative, digital and media duties for all Maruti Suzuki brands (except Nexa brands) with DentsuAegis Network. Post this development, the network created an integrated creative team which will deliver solutions for the brand. Ramaswamy would be leading this team both on offline as well as the digital creative front.
Commenting on her new role, Ramaswamy said, “It is an exciting time to be at Dentsu Impact and working on a brand like Maruti Suzuki. Maruti Suzuki is undergoing a transformation and not many in the industry can boast of being a part of such a change. A change that happens once in 35 years. My mandate is to make the most popular automobile brand equally young and vibrant. And hopefully, I would be able to add value to the business and win some awards. There is so much to learn and hopefully enough to contribute too.”
Talking about the development, Soumitra Karnik, chief creative officer, Dentsu Impact, said, “Anupama has played a stellar role in the creative performance ofDentsu Impact and this is an extremely well-deserved elevation. Keeping pace with where Maruti Suzuki aims to be in the coming times is both exciting as well aschallenging. It requires complex understanding of the automobile industry and the world in which it is going to operate in. Anu is going to be right in the forefront of this change and along with her team of individuals with diverse capabilities, will be setting altogether a new bar.”