Brand news

Taproot Dentsu Ropes In Farah Bashir as Vice President - Strategic Planning

03 Feb 2017

Taproot Dentsu, the creative and communication agency from Dentsu Aegis Network, has appointed Farah Bashir as Vice President, Strategic Planning.

She will be based out of agency’s Gurgaon office and will work closely with Anand Murty, Head of Planning at Taproot Dentsu.

  Prior to joining Taproot Dentsu, Bashir was General Manager- planning at Cheil India, where she helped lead the insights division.

Speaking on her appointment, Umesh Shrikhande, CEO, Taproot Dentsu, said, “Farah brings with her wonderfully eclectic influences and perspectives, thus adding more power to our ability to think different. Given that good ideas come from interesting questions, we are truly happy to have strong minds such as hers amongst us.”

Speaking about the same, Murty added, “At Taproot Dentsu, the endeavour is to consistently add value to the brands entrusted on us. Strategic planning can help inform the creation of powerful, motivating work that Taproot is known for and also provide clear, incisive counsel to clients with respect to the brand and business challenges they face. Farah’s track record and skill set is an asset to our team and we look forward to an exciting year ahead.”

Speaking on her new role, Bashir, said, “Taproot Dentsu, well-known as the creative powerhouse, is equally focused on the rigour and thinking on brands that it works on. Very rarely does the archetype of a planner and agency converge. Basis the last couple of weeks and the collaborative culture of this place, the times ahead look exciting, stimulating and a lot of fun. Delighted to be a part of it.”

  She brings along an experience of more than 13 years with successful stints like DDB Mudra and Lowe Lintas. Some of the key brands she has worked on are Samsung, Wills Lifestyle, OLX, Volini, Revital, Reckitt Benckiser, NDTV, MTS, Microsoft, Singapore Health Promotion Board (HPB), Singtel, Zopper, Twinings, Cisco, GPI and Dabur.

Also, she has worked as a journalist with Reuters, as a marketing professional with Unilever Asia (across India, Singapore, Vietnam, Thailand, Philippines, Indonesia and Brazil), as a research analyst with Quantum Market Research and as a strategic planner.