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Ashish Bhasin to be the Jury Chair for the 1<sup>st</sup>&nbsp;edition of Best Social Media Brand Awards by Social Samosa

16 Jan 2017

Mumbai: Social Samosa, India’s leading news aggregator on social and digital media industry, is coming up with the first edition of Best Social Media Brand Awards.

Conceptualized with the thought of promoting best practices benchmarking in the industry, #BestSoMeBrands will facilitate a platform to adjudge a brand’s performance amongst peers on a relative scale.

Brands can submit awards across 16 categories which include Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom categories.

The Jury Panel which is headed by Ashish Bhasin – Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope and MKTG Asia Pacific includes  Ambi Parameswaran – Founder – & Author of Nawabs Nudes Noodles; Roshan Abbas – Managing Director at Geometry Global Encompass Network; Karl Gomes – Chief Fanatic – Fanatics; Manish Bhatt – Founder & Director at Scarecrow Communications; Carlton D’Silva – CEO & CCO at Hungama Digital Services; Lata Subramanian – Brand Curator and Author of A Dance with the Corporate Ton: Reflections of a Worker Ant; Delna Avari – a brand Consultant and Mentor and Dheeraj Sinha – Chief Strategy Officer(South Asia) – Leo Burnett; Ranjini Ramachandran – Client Development Director – Unmetric and Pradyuman Maheshwari – Editor-in-Chief and CEO, MXMIndia. They will be judging the entries based on pre-decided parameters through careful dissection and examination.

Hitesh Rajwani

Speaking on the same, Hitesh Rajwani, Head-Social Samosa said, “The Indian social media industry has grown by leaps and bounds in the past five years. Hence to cherish this diligence, we have initiated the Best Social Media Brand Awards. Looking back at the growth of this medium involving real-time conversations and live feeds of things that happen around us, we can safely infer that Brands have played a major role in the making of this industry.”

“Their faith and confidence in the concepts of content marketing, influencer marketing, social media advertising, the resolve to engage and converse with new audiences every day and the will to experiment with innovative ways and means to hit the sweet spot drive the ecosystem. In fact, a myriad of agencies, plethora of platforms and publications thrive on the existence of brands in the social media sphere, simply put “Brands are the true evangelists of Social Media”. We look forward to acknowledge and spot the best performing brands in the space and we will continue to do so in the coming years”, he further added.

Jury Chair and Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope and MKTG Asia Pacific, Ashish Bhasin said, “I think with growing importance of digital as medium, its time it got its due and spotlight and so events like Best Social Media Brands are extremely important. It helps digital practitioners showcase their work better.”

He further added, “As the Jury Chair, I’m hoping to see some really good and innovative work, out of the box, because this is one medium which sends itself to effective creativity like no other medium can.”

Social Samosa has partnered with Unmetric to power the Best Social Media Brands Index and Treize Communications for media outreach.

Brands can submit their entries using #BestSoMeBrands till January 22nd, 2017.