WatConsult crunches pre-budget Twitter data exclusively for Brand Equity
It is the first time in 92 years that both Union Budget and Railway budget, will be presented together on the 1st of February. This combined document will be presented by Finance Minister Arun Jaitley, shortly.
In the last couple of months, the country has witnessed some unprecedented economic experiments such as demonetisation and some surprising tax reforms. With social media platforms becoming an open forum for discussions and debates, we thought we’d find what people are talking about on micro-blogging site - Twitter before the FM declares his verdict.
Dentsu Aegis Network's digital agency, WatConsult, crunched pre-budget Twitter data exclusively for Brand Equity.
According to the agency’s quick research, in the past seven days, tweeple are talking about taxation and real estate the most. 51% of the users analysed were seen talking about tax issues. A lot of them were spotted conversing about low corporate tax and a few are hoping to seek some tax clarity for the pharma industry later today.
Real estate as a sector has been a topic of discussion since demonetisation was announced. In the last one week, it has emerged as a topic of debate too. 39% of users brought up concerns about house loans and the effect of the note ban on the housing industry.
Education also generated a lot of attention. 14% users were exchanging thoughts on how compulsory free primary education is critical, why foreign universities need to set up operations in India and the need to increase the education budget.
12% of users thought that the government should put health on its priority list. There were some who thought there should be a health budget in place, a few others were of the opinion that maternal and job benefits for women need attention and incentives.
It will be interesting to see what Finance Minister Arun Jaitely has to present in his annual report card and the reactions it will garner from the common man.