Network news

Media pitching gains steam

20 Feb 2017

This year appears to have begun on a tough note for most media agencies in the country. Media accounts worth Rs 1,500-2,000 crore are up for grabs as advertisers from automobiles to fast-moving consumer goods and electronics review their media buying and planning mandates.  Some of them such as Maruti Suzuki, the country’s largest car maker, and Titan, the fifth-largest watch maker in the world, have found new agency partners in Dentsu Aegis Network and Madison, respectively.