Brand news

Fountainhead | MKTG unifies Digital and Activations verticals

23 Feb 2017

With this development, the agency will focus on designing exceptional brand experiences that are more immersive, interactive and emotionally compelling

Fountainhead | MKTG, the experiential marketing specialist from Dentsu Aegis Network, has unified its Activations vertical in the West Region with Fountainhead Digital | MKTG, its digital marketing and creative technology vertical.

With over 200 people across offices in Mumbai, Delhi and Bengaluru, the agency operates across four specialist verticals -- Fountainhead Events, Oranjuice Entertainment, Fountainhead Corporate Journeys and the newly unified Fountainhead Digital and Activations.

With this development, the agency will focus on designing exceptional brand experiences that are more immersive, interactive, and emotionally compelling. It will aggressively venture into new areas of marketing innovations that will orchestrate the customer experience across all channels to be seamless, integrated and consistent. Further, this will leverage their strong in-house creative technology and digital expertise to drive even more campaigns using new media, virtual and augmented reality, analytics, interaction design and internet of things innovations.

“In today’s rapidly changing marketing topography, it is necessary to consider the need to integrate brand experiences beyond the digital and physical spheres, and combining communication media to ensure completeness and consistency across various marketing touch points,” said Thapas Joseph, President, Digital and Activations, Fountainhead | MKTG.

“Digitally-led experiential marketing will demonstrate the brand’s story seamlessly, that results in positive associations and lasting consumer loyalties, unrestricted by the borders of marketing channels. As the shift from diversified multi-channel marketing to Omni channel marketing becomes more prominent, more and more brands will realise the need for and unlock great value in integrated experiences,” Joseph added.

“We are truly excited about this blend of Digital and Activations that will prove to be a great platform for promoting true mastery and excellence in the experiential marketing industry,” said Brian Tellis, Group Chief Executive Officer and Co-Founder, Fountainhead | MKTG.