Brand news

WATConsult to strategise Brussels Airlines' digital media strategy in India

06 Mar 2017

WATConsult, a digital and social media agency bagged the social media mandate of Belgium's largest airline, Brussels Airlines, thus enabling the airline to expand its operations in India.

A subset of the Dentsu Aegis Network, WATConsult will be involved in the digital media strategy planning for the brand's Indian presence along with the content creation and design across its social media platforms.

"Social media and digital, in general, has become a very important marketing channel for Brussels Airlines over the last few years. As we enter the Indian market for the first time, it is important to have a strong partner in order to raise awareness about the Brussels Airlines brand," said Patrick Roofthooft, Brussels Airlines Director-Commercial Development in India.

WATConsult, which recently celebrated its 10th anniversary, is based out of Mumbai with branch offices in Delhi and Bengaluru. It has received more than 100 awards and recognitions in the field of social media marketing.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)