MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has won three awards at the DIGIXX Awards 2017 conducted by ad:tech – one gold and two bronze. The event celebrated excellence in digital marketing and advertising by recognizing the top digital campaigns created by the industry in the past year.
iProspect India won in the following categories.
Healthcare / Pharma for Abbott Healthcare (Gold)
Mobile & Apps Marketing for HDFC Bank Payzapp (Bronze)
Insight and research for Max Life Insurance (Bronze)
The winning campaigns were innovative, creative and effective – they made intelligent use of digital technology along with key consumer insights, bearing successful results. The campaign for the launch of HDFC’s mobile wallet Payzapp saw five million app installs at half the cost per download as per industry standards. With the help of iProspect India’s iPump tool, the Abbott Healthcare campaign combined the best of offline and online advertising to create an effective marketing strategy. The smart display banner campaign for Max Life Insurance helped achieve a remarkable conversion rate of 85%.
iProspect India CEO Rubeena Singh said, “Our first objective is always to make campaigns which resonate with the brand message, connect with today’s digital audiences in an engaging manner and of course solve a problem."