The account will be handled out of the agency’s Mumbai office
Carat, part of Dentsu Aegis Network, has won the Global remit for media strategy, planning and buying for Standard Chartered Bank, led out of Singapore across 60 plus markets including India. The win follows a competitive pitch process. The account will be handled out of the agency’s Mumbai office.
Commenting on the win, Sean O’Brien, CEO, Carat APAC, said, “We are very pleased to start the year with the win of this prestigious account out of our Singapore hub for the global Carat network. Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. It’s also a testament to Dentsu Aegis Network’s collaborative brand value that we have expanded from the pre-existing iProspect relationship. We’re looking forward to working with the team at Standard Chartered Bank and their agency partners.”
Kartik Iyer, managing director, Carat India, added, “We are delighted to have been appointed the agency on record by Standard Chartered Bank. This is a prestigious account and we look forward to a long and fruitful partnership where Carat and Dentsu Aegis Network will bring together all their capabilities to create cutting edge communication solutions that deliver true business value for SCB in India.”
Himanka Das, executive vice president – West, said, “It’s a great way to begin the new year with such a prestigious business win.”