Brand news

Adfest 2017: McCann Bags Grande Lotus, Taproot Dentsu Wins Big

27 Mar 2017

McCann Worldgroup India dominated the list of Indian winners at the recently concluded Adfest 2017. The agency bagged a Grande for its entry Dead Hours by Nescafe in the Promo Lotus category, the same campaign won a Gold in Radio and Silver in Direct Lotus category.

The campaign for Dettol titled Germbursters won a Gold in the Media category. The Dancing Letters campaign done for Maharashtra Dyslexia Association won a Bronze in Design Lotus category and Pet Adoption campaign titled Cat, Dog and Rabbit for World for All won two bronze in Outdoor and Press Lotus. The campaign titled Paresh for Ixigo won a bronze in the radio category.

Taproot Dentsu was the other agency that shined at the event as they bagged an Integrated Gold Lotus their Adidas Odds campaign. The agency also won two Golds in Promotion and film Craft Lotus category, and three Bronzes two for Films and one for Promo Integrated.

BBDO India also won three metals for Dads #ShareTheLoad campaign for Ariel Matic. Crazy Few Films won a Bronze for Samsung Cares for Samsung in the 'Film Craft' category. Leo Burnett picked a Bronze for HDFC Life Insurance's Memories for Life in the 'Direct' category.