Industry POV

Interview: Rubeena Singh, CEO, iProspect India

08 Mar 2017

Rubeena Singh, CEO, iProspect India
ST: Please tell us more about yourself.
Rubeena Singh: Let me start with what matters the most to me – my family. My husband and I are proud parents of a lovely daughter who is now four years old.  I am fortunate to have both my mother and mother in law living in close proximity. This is a wonderful support structure for a working mother as myself. My husband and I are avid travellers. I am also very fond of eating and staying fit. Fitness started for me very early – I was put on a diet when I was 2 years old! I moved to Mumbai 20 years ago with my family from Amritsar. Though I trained to be a statistician, I eventually ended up with a job in media. I really enjoy what I do, especially now as my current role at iProspect appeals to both the marketer and statistician in me.
ST: Who is your biggest influence in life?
Rubeena Singh: Different people have influenced me at different stages in my life. During my formative years, it was my father who gave me the confidence and encouragement to make a career for myself. When I started working, the biggest influence in my professional career was my first boss. He instilled in me the work ethic and rigour required to be successful in the media industry. And today too, I am lucky to have a very smart, confident and supportive husband who is my sounding board and someone I learn from every day.
ST: What challenges do you face in your day to day professional life, if any?
Rubeena Singh: Day to day professional life comes with its own set of hurdles which is a part of the course for anyone trying to make a mark professionally, and I believe this is gender neutral. Besides that, I must confess that I am a shopaholic and my biggest challenge is not finding the time to indulge in my favourite pass time!
ST: Where do you want to see yourself in next 5 years down the line?
Rubeena Singh: Retired in Goa with a beach house if my husband has his way. In a regional leadership role at iProspect if I have it my way.
ST: What is your message to the readers on ‘International Women’s Day’?
Rubeena Singh: Listen to your heart and make your career decisions accordingly. Always remember to have a balanced view. For those who say that women can't have it all, there are women like me who say, yes we can have it all!