Brand news

Dentsu Webchutney launches innovative hiring program #PauseTheResume

25 Mar 2017

Dentsu Webchutney has  launched an innovative hiring program that selects candidates based on their  browser history. The agency has launched #PauseTheResume, a website page that  lets you upload voluntarily selected links of your browser history as an  official way to kick-start your career with Dentsu Webchutney.

The age-old resume has  always been the conversational icebreaker between an employer and applicant.  However, Dentsu Webchutney firmly believes that what applicants deliberately  put down on an official document doesn’t necessarily give an understanding of  their vibe and personality. Browser history contains a goldmine of information  about his or her interests and passions – think news podcasts, pop-culture  content, current affairs, even the right memes! This for an employee of a  digital and social-led agency, form a part of a candidate’s overall internet  IQ.

PG Aditya
“For me, soft skills  and overall personality matters more than a formal skillset in a workplace  environment- especially for creative-led workplaces such as ours,” says PG  Aditiya , Creative Director – Copy, Dentsu Webchutney“More  often than not, a resume is a web of glorified statements and words meant to  sound right when strung together and that makes for the most boring first  impression ever. Even though companies have evolved digitally, this technique  has remained the same. Being a digital agency, we wanted to give our applicants  a more interesting, internet-friendly way to kick-start the conversation,” he  added.

The process is simple.  All an interested applicant has to do is log on to the agency’s site and upload  up to one month of their browser history which contain the links to the  websites visited by the applicants & other basic details. Applicants are  free to edit their browser history & remove links that they do not want to  upload. Basis their submissions, they may be called in for a formal interview.

Gautam Raghunath
“It is a little  cheeky, we get that. But the truth is, we are what we internet. We’ve got over  300 entries already and there are candidates who have found fun ways to game  the system. Those are exactly the kind of responses we were hoping for.  Interview calls are going out as we speak. Pause the resume is just the start  of how we’re hoping to disrupt the entire process of finding the right creative  talent,” said Gautam  Raghunath , Senior Vice President, Dentsu Webchutney.

Does this mean this is  now the ‘new’ way of applying to the agency altogether? Reghunath clarifies:  “Of course, not. Applicants can still send in their CVs / portfolios like they  used to. This is for those who want to start the conversation just a little  differently.”