TVS Motors has rolled out its latest ad campaign 'Zyada Colours' to promote its flagship brand, TVS Jupiter.
Conceptualized by Dentsu Communications India, the video shows a man riding a TVS Jupiter captivating bystanders as the scooter changes its colours riding across the city. The video ends with a note saying 'Zyada ka Fayda'. With this campaign, the brand is showcasing 10 attractive colours it is offering.
Jupiter is currently available in colours of Titanium Grey, Mercury White, Midnight Black, Volcano Red, Sparkling Silver, Royal Wine, Matte Blue, and Stallion Brown. And, the two recent additions are Jade Green and Mystic Gold is giving customers a range of 10 colours to choose from.
Speaking about the campaign,Aniruddha Haldar, Vice President - Marketing (Scooters), TVS Motor Company, said, "TVS Jupiter has stood for the promise of 'Zyada ka Fayda'. The power of this campaign resides in how simply it conveys the message and brings our latest and widest offering of colour selections to the fore. TVS Jupiter is the only scooter to have 10 colour options more than any scooter in the market. Every customer can now select a colour he identifies with the most."
Speaking about the same, Samrat Chengapa, Senior Vice President, Dentsu Communications India, Bangalore, added, "Staying true to its 'Zyada ka Fayda' promise, TVS Jupiter offers 10 unique colours to give consumers the widest range of colour options in the category. To communicate this, we launched a new campaign with the message 'Colours so attractive that all eyes are on TVS Jupiter!' We hope to get an excellent response from the market with this campaign."