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BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

31 May 2017

A total of 138 entries have emerged as finalists and will be contending for metals at the 2017 APAC Effie Awards.

The finalists are determined after two rounds of judging from entries submitted across the region. Headed by the Awards Chairman, Anthony Wong of Ogilvy & Mather Group, the jury comprises of six Heads of Jury – Ashish Bhasin of Dentsu Aegis, Ike Kwon of Kia Motors, Jean-Paul Burge from BBDO Asia, Kitty Lun of Facebook, Nicole McMillan of The Wrigley Company, and Ross Jackson of Bank of New Zealand, together with some 150 top advertising professionals and marketers in Asia Pacific.

The second round of judging held last week brought together over 60 judges to Singapore over three days. The judging round saw very robust and stimulating discussions in every panel to deliberate on the entries which stood out amongst the rest.

The finalists are represented by agencies from 13 countries, with the highest number of entries from Australia, India and New Zealand. The BBDO Network racks up 45 finalists, dominating the list, while Ogilvy & Mather and Mullen Lowe follow, with 27 and 15 entries, respectively. Also with multiple entries on the list are TBWA, McCann Worldgroup, Grey Group, and independent agencies such as Medulla Communications and Affinity.

“It is inspiring to see the quality of the work getting better each year.  The jury had a crucial and difficult task in selecting the best work that represents the finest in the Asia Pacific region and gives brands a steer on what the future of effective marketing looks like. My heartiest congratulations to all finalists and we look forward to unveiling the winners on the awards night,” commented Anthony Wong.

APAC Effie is recognized by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work.

Winners will be announced at the Awards Gala which will be held at Four Seasons Hotel, Singapore on April 21, 2017. 

APAC Effie Awards 2017

 Entry TitleAgencyClientCountry

Single Market – Products & Services Categories


1Bajaj V - The Nation's BikeTLG India Bajaj Auto India

2Jhatka Mana Hai (No More Jerks)Ogilvy India GroupBajaj Auto India

Beverages – Alcohol

3BrewtroleumColenso BBDODB BreweriesNew Zealand

Beverages – Non-Alcohol

4Fuel Your Inner ChampionOgilvy SydneyNestle AustraliaAustralia

5Melting Differences 1 Cup at a TimeOgilvy India GroupHindustan Unilever India

6Sprite Cut Through the HeatMcCann SydneyCoca-ColaAustralia

7The Massive HitClemenger BBDO / TKTFrucor Beverages (Australia)Australia

8The Water that Loves WaterOgilvy & Mather Japan GKCoca-Cola Japan Co.Japan

Consumer Electronics and Durables

9Be a Family PersonBBDO TaiwanBenQTaiwan

10Old PC Can't Open the New WorldOgilvy BeijingIntel China China

11Winning Smart in MalaysiaOgilvy & Mather AdvertisingHuawei Technologies MalaysiaMalaysia

Corporate Reputation / Professional Services

12Continued Push for an Equal FutureTBWA MelbourneANZAustralia

Financial Products & Services 

13Fortune Favours the BraveTBWA AucklandANZ New ZealandNew Zealand

14How Old Will You Be?Colenso BBDOBank of New ZealandNew Zealand

15Mini LegendsClemenger BBDONational Australia BankAustralia

16Owning the First Job TriggerTBWAMelbourneANZAustralia

17Start RetiringBBH Asia PacificIncomeSingapore


18A Natural SilenceMeerkatsBrownes DairyAustralia

19Dolmio Pepper HackerClemengerBBDO SydneyMars Food AustraliaAustralia

20Lamb: Bringing Australians TogetherThe MonkeysMeat and Livestock AustraliaAustralia

21Pass A SmileBBDO PakistanPepsiCoPakistan

22Snickers HUNGERITHMClemenger BBDOMars AustraliaAustralia

23The Story of India’s Maggi CrisisMcCann Worldgroup IndiaNestle India India

Governmental / Institutional

24From Apathy to ActionJ.Walter Thompson SydneyNSW Rural Fire ServiceAustralia

25Meet GrahamClemenger BBDOTransport Accident CommissionAustralia

26Stop It At The StartBMFAustralian Government - DSSAustralia

27The Heart Attack ActBarnes, Catmur and Friends DentsuThe New Zealand Heart FoundationNew Zealand


28Don't Ignore a CoughAFFINITYFlordisAustralia

29More To GiveThe Leo Group IndiaFortis Healthcare India

30This Bike Has MSGreyMSAustralia

31Turning Dreams into Dream ResultsOgilvy AustraliaKimberly ClarkAustralia

Household / Home Products & Services 

32Cornering The EnemyMullenLowe Lintas GroupGodrej Consumer Products India

33Dads #ShareTheLoadBBDO IndiaP&G IndiaIndia

34Embracing Dirt Now an Act of FaithMullenLowe Lintas GroupHindustan UnileverIndia

35Subah Bolo Good KnightJ. Walter ThompsonGodrej Consumer Products India

IT / Telco 

36Cognitive CollectionOgilvy & Mather SingaporeIBMSingapore

37Winning Smart in MalaysiaOgilvy & Mather AdvertisingHuawei Technologies MalaysiaMalaysia

38Winning the 4G Race Without 4GOgilvy India GroupVodafone India India


39Backyard Burger KingColenso BBDOBurger KingNew Zealand

40Finger Lickin’ Good Nail PolishOgilvy & Mather Group, HKKFC Hong KongHong Kong


41A Fashionable DilemmaOgilvy India GroupAmazon IndiaIndia

42H&M Social IntelligenceOgilvy ShanghaiHennes&MauritzChina

43Supermarket Switch ChallengeBMFALDI AustraliaAustralia

44The BoysClemenger BBDOPacific BrandsAustralia

45World's First VR Department StorePulse CommunicationseBay Australia and New ZealandAustralia

Travel / Tourism 

46CAT STREET VIEWI&S BBDO Japan Group / Hiroshima PrefectureJapan


Other Products & Services 

47The Giant Demo Of StrengthPublicis Communications Ambuja Cements India

Single Market – Specialty Categories

Asia Pacific Brands

48Midnight SunOgilvy & Mather AdvertisingSSUP Bangkok 1991 Co.Thailand

Brand Experience – Products 

49BrewtroleumColenso BBDODB BreweriesNew Zealand

50Experience Pride with Nation's BikeTLG India Bajaj Auto India

51Future ChildMullenLowe Lintas GroupHindustan Unilever India

52Pass A SmileBBDO PakistanPepsiCoPakistan

53Sing It OutJ. Walter Thompson Hong KongBayer HealthCareHong Kong

54Visa The ChaseBBDO and Proximity ChinaVisa Information System (Shanghai)China

Brand Experience – Services

55A Bank Fit for a QueenTBWAMelbourneANZAustralia

56Backyard Burger KingColenso BBDOBurger KingNew Zealand

57CAT STREET VIEWI&S BBDO Japan Group/Hiroshima PrefectureJapan


58Meet GrahamClemenger BBDOTransport Accident CommissionAustralia

59This Bike Has MSGreyMSAustralia

Brand Revitalisation

60MILO ChampionsOgilvy & MatherNestléSingapore

61The Story of India’s Maggi CrisisMcCann WorldgroupIndiaNestle India India

62We WillDDB New ZealandLion New ZealandNew Zealand

Branded Content 

63Future ChildMullenLowe Lintas GroupHindustan Unilever India

64MILO PodiumOgilvy & Mather Kuala LumpurNestle MalaysiaMalaysia

65Snickers HUNGERITHMClemenger BBDOMars AustraliaAustralia

66The BoysClemenger BBDOPacific BrandsAustralia

67This Bike Has MSGreyMSAustralia

68TVS Scooty- Himalayan HighsMccannWorldgroupTVS Motor CompanyIndia

69Your touch is enough, momBBDO GuerreroJohnson & Johnson PhilippinesPhilippines

Branded Utility

70India Internet ExpressMullenLowe Lintas GroupGoogle IndiaIndia

71Leave Behind Memories For LifeThe Leo GroupHDFC LIFEIndia

72MMDA IsThereAProblem,Officer?.comMcCann Worldgroup PhilippinesMetro Manila Development AuthorityPhilippines

David vs Goliath

73Creating a New Currency for IndiaMcCann Worldgroup IndiaOne97 CommunicationsIndia

74Elevit: Feel love's heartbeatPHDBayerChina

75Hero of category vs Heroes of IndiaTLG India Bajaj Auto India

76This Bike Has MSGreyMSAustralia

77Winning Smart in MalaysiaOgilvy & Mather AdvertisingHuawei Technologies MalaysiaMalaysia

Media Innovation 

78Amnesty UnblockerColenso BBDOAmnesty InternationalNew Zealand

79BrewtroleumColenso BBDODB BreweriesNew Zealand

80Meet GrahamClemenger BBDOTransport Accident CommissionAustralia

81Pass A SmileBBDO PakistanPepsiCoPakistan

82Snickers HUNGERITHMClemenger BBDOMars AustraliaAustralia

Positive Change Environmental – Brands

83BrewtroleumColenso BBDODB BreweriesNew Zealand

Positive Change Environmental – Non-Profit

84Behind the LeatherOgilvy & Mather AdvertisingPETA AsiaThailand

Positive Change Social – Brands

85Classrooms of HopeMullenLowe Lintas GroupHT Media India

86Continued Push for an Equal FutureTBWAMelbourneANZAustralia

87Dads #ShareTheLoadBBDO IndiaP&G IndiaIndia

88Embracing Dirt Now an Act of FaithMullenLowe Lintas GroupHindustan Unilever India

89Future ChildMullenLowe Lintas GroupHindustan Unilever India

90The Give RegistryClemenger BBDOMyerAustralia

Positive Change – Non-Profit

91#staynegatHIVeDentsu Jayme SyfuLove YourselfPhilippines

92Amnesty UnblockerColenso BBDOAmnesty InternationalNew Zealand

93Free Puppies ForeverMcCannVision AustraliaAustralia

94Last WordsMedulla CommunicationsIndian Association Palliative CareIndia

95Meet GrahamClemenger BBDOTransport Accident CommissionAustralia

96The Heart Attack ActBarnes, Catmur and Friends DentsuThe New Zealand Heart FoundationNew Zealand


97Don't Ignore a CoughAFFINITYFlordisAustralia

Seasonal Marketing 

98CAT STREET VIEWI&S BBDO Japan Group / Hiroshima PrefectureJapan


99Cognitive CollectionOgilvy & Mather SingaporeIBMAustralia

100Do you Scrape Coconut at Home?Phoenix O&M (Pvt) LtdGlaxoSmithKline Sri Lanka

101Don't Ignore a CoughAFFINITYFlordisAustralia

102Embracing Dirt Now an Act of FaithMullenLowe Lintas GroupHindustan Unilever Pakistan

103Lamb:vSaving Australia Day 'Orphans'The MonkeysMeat and Livestock AustraliaAustralia

104M&M’s  - Voting Color for FunBBDO TaiwanMARS TaiwanTaiwan

105The Facebook MuseumY&R PhilippinesRock Ed PhilippinesPhilippines

106The Job SwitchOgilvy India GroupThe Akanksha FoundationIndia

Shopper Marketing

107The Give RegistryClemenger BBDOMyerAustralia

Small Budget – Products

108Dolmio Pepper HackerClemengerBBDO SydneyMars Food AustraliaAustralia

109Don't Drive HungryBBDO GuerreroMARS PhilippinesPhilippines

110RewordLeo Burnett MelbourneHeadspaceAustralia

Small Budget – Services

111?10 Tale of Forgotten VeteransJ.Walter Thompson BeijingTencentChina

112Amnesty UnblockerColenso BBDOAmnesty InternationalNew Zealand

113CAT STREET VIEWI&S BBDO Japan Group / Hiroshima PrefectureJapan


114Last WordsMedulla CommunicationsIndian Association Palliative CareIndia

115The Job SwitchOgilvy India GroupThe Akanksha FoundationIndia

Social Media Marketing

116Dads #ShareTheLoadBBDO IndiaP&G IndiaIndia

117Do you care enough to be a cop?Ogilvy & Mather New ZealandNZ PoliceNew Zealand

118Embracing dirt now an act of faithMullenLowe Lintas GroupHindustan Unilever India

119H&M Social IntelligenceOgilvy ShanghaiHennes&MauritzChina

120Maybelline: #BeYourOwnFilterTBWA SingaporeL’Oreal Singapore Singapore

121The BoysClemenger BBDOPacific BrandsAustralia

122The Good ExperimentDentsu Jayme SyfuUnilever PhilippinesPhilippines

123Visa The ChaseBBDO and Proximity ChinaVisa Information System (Shanghai)China

Sponsorship & Events Marketing 

124Cognitive CollectionOgilvy & Mather SingaporeIBMSingapore

125Mini LegendsClemenger BBDONational Australia BankAustralia

126This Bike Has MsGreyMSAustralia

Sustained Success

127#HelpAChildReach5MullenLowe Lintas GroupHindustan Unilever India

128Delay MarriageMullenLowe Lintas GroupHindustan Unilever India

129Fight Against DirtMullenLowe Lintas GroupHindustan Unilever India

130Taste Of MemoriesMullenLowe Lintas GroupHector Beverages India

131Taste of TogethernessOgilvy & Mather GroupHindustan Unilever India

132The Joy ExchangeOgilvy India GroupThe Akanksha FoundationIndia

Youth Marketing

133Coke summer campaignMcCann Erickson Guangming, ShanghaiCoca-Cola Beverages (Shanghai) China

134Cornetto Love NotesPHDUnileverChina

135Defeating Exam HungerBBDO and Proximity ChinaMars Food ChinaChina

136Snap CounsellorsTBWA, Chayn IndiaIndia

137Uno PouchesColenso BBDOFonterra Brands NZNew Zealand

Multi-Market – Products & Services Categories

Multi-Market – Products 

138.Embracing Dirt Now an Act of FaithMullenLowe Lintas GroupHindustan Unilever India