Brand news

Career Opportunities At Dentsu Webchutney Could Now Lie Within Your Browser History

31 May 2017

Dentsu Webchutney, the digital  agency from Dentsu Aegis Network, has launched an innovative  hiring program that selects candidates based on their browser history. The  agency has launched #PauseTheResume, a website page that lets you upload  voluntarily selected links of your browser history as an official way to kick-start  your career with Dentsu Webchutney.

The age-old resume has always  been the conversational icebreaker between an employer and applicant. However,  Dentsu Webchutney firmly believes that what applicants deliberately put down on  an official document doesn’t necessarily give an understanding of their vibe  and personality. Browser history contains a goldmine of information about his  or her interests and passions – think news podcasts, pop-culture content,  current affairs, even the right memes! This for an employee of a digital and  social-led agency, form a part of a candidate’s overall internet IQ.

“For me, soft skills and  overall personality matters more than a formal skillset in a workplace  environment- especially for creative-led workplaces such as ours,” says PG Aditiya, Creative  Director – Copy, Dentsu Webchutney. “More often than not, a resume  is a web of glorified statements and words meant to sound right when strung  together and that makes for the most boring first impression ever. Even though  companies have evolved digitally, this technique has remained the same. Being a  digital agency, we wanted to give our applicants a more interesting,  internet-friendly way to kick-start the conversation,” he added.

The process is simple. All an  interested applicant has to do is log on to the agency’s site, and upload up to  one month of their browser history which contain the links to the websites  visited by the applicants & other basic details. Applicants are free to  edit their browser history & remove links that they do not want to upload.  Basis their submissions, they may be called in for a formal interview.

“It is a little cheeky, we get  that. But the truth is, we are what we internet. We’ve got over 300 entries  already and there are candidates who have found fun ways to game the system.  Those are exactly the kind of responses we were hoping for. Interview calls are  going out as we speak. Pause the resume is just the start of how we’re hoping  to disrupt the entire process of finding the right creative talent,” said Gautam Reghunath, Senior  Vice President, Dentsu Webchutney.

Does  this mean this is now the ‘new’ way of applying to the agency altogether? Reghunath clarifies: “Of course, not. Applicants can  still send in their CVs / portfolios like they used to. This is for those who  want to start the conversation just a little differently.”