Dentsu Aegis Network (DAN) has promoted Rajni Menon to head of solutions development and chief strategy officer for DAN Solutions India.
In her new role, Menon will lead the development of solutions, strategy, and research for the recently launched DAN Solutions India and report to its CEO, Narayan Devanathan.
With two decades of experience in strategic planning, media buying, research and insights, Menon’s forte has been to initiate and establish business-focused solutions for brands through in-depth understanding of consumer behaviour.
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Narayan Devanathan, CEO, DAN Solutions India and chairperson, creative line of business, DAN India and group executive and strategy officer, Dentsu Aegis Network, South Asia, said, “Strategy is the art of unlocking value through problem-solving without giving primacy to the form the solution takes. As someone who has been doing that throughout her career, Rajni is a natural when it comes to helping deliver the promise of DAN Solutions. As we see a new confluence in marketing today, beyond just the re-integration of creative and media offerings, Rajni’s stock-in-trade, along with her untiring energy, vast experience, and intuitive grasp of what moves business, make the idea of a solutions-orientation practicable and credible."
“Connecting the brand and the consumer is what really excites me. Therefore, with this opportunity, it seems like my playing field has exploded. The prospect of working closely with an extremely gifted talent pool at DAN in co-creating brand and consumer connections and experiences is what I am really looking forward to,” Menon added.
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