iProspect India has won the global media mandate of VFS Global. The digital agency will work with Carat and Posterscope to service the account. While Carat will lend its services in media, Posterscope will handle the brand’s out-of-home mandate. DAN Data Labs too have partnered on the account.
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iProspect India bags global media mandate of VFS Global
DAN’s Carat and Posterscope too will be working on the account
Digital performance agency from the house of Dentsu Aegis Network (DAN), iProspect India has been partnered with VFS Global as its global media agency.
The digital agency will now work with other DAN specialists – Carat and Posterscope – to service the account. While Carat will lend its services in media, Posterscope will handle the brand’s out-of-home mandate. DAN Data Labs too will partner on the account.
Rubeena Singh, CEO, iProspect India said, “We are excited to partner VFS Global on their digital and mainline marketing efforts. VFS Global is a marquee global brand in the outsourcing visa and passport services space. We are thrilled that they have chosen iProspect India for our data-driven creatives and tech-enabled approach.”
VFS Global is an outsourcing and technology services company that serves governments and diplomatic missions, worldwide.
Belson Coutinho, CMO, VFS Global, added, “We look forward to working closely with iProspect India on all our media requirements and an insight-driven decision-making approach. Given our global nature of operations, it is important for us to have a partner who deeply understands consumer behaviour and habits, who is agile in its approach and will be able to deliver efficiencies across mainline and digital media. With iProspect India, we plan to bring in greater automation and a data-driven approach to marketing and media planning."
The agencies, together, will help the brand create favourable brand imagery among its current and prospective customers through sustained campaigns in India and globally, the company added.