dentsu X is a media agency, offering integrated communication solutions through its three agency brands dentsuX-palette, dentsuX-cubic and dentsuX-matrix.
We design experiences to work with, rather than against, human nature.
We call this experience beyond exposure.
Roopam has worked in communication/media space spanning five regions/markets; India, MENA, China, Vietnam and London in a global role. With 23 years of experience in roles ranging from country head; responsibility to win New Business, Strategic Planning/Analytics & Digital.
Takashi has been working with Dentsu for 24 years in key roles. He has won and handled Shiseido Global Media AOR operation, handled Myanmar Postal and Telecommunication account in Myanmar and also achieved business synergy after the merger of Aegis.
dentsu X India educated India to bring awareness, eliminate misconceptions and negative associations like “risky”, “non-liquid”, “volatile” that plagued the sector. No celebrity association, no big promises! Then how did we do it?
Using relatable common people as spokespersons. Addressing each doubt, myth in a simple, easy, anecdotal way and acknowledging the market volatility. We doubled net flows in equity mutual funds in a year. Click the below section to read the entire case study.