dentsu X is a media agency, offering integrated communication solutions through its three agency brands dentsuX- palette, dentsuX-cubic and dentsuX-matrix.
In a consumer demand-led world like ours, it is vital for brands to constantly attract, acquire, convert and most crucially, retain customers with new, innovative ideas.
While it is important to build equity between brands and people through fresh and exciting executions, it is more crucial to create relevant and meaningful experiences that exceed customer expectations.
We design experience to work with, rather than against, human nature.
We call this experience beyond exposure.
Roopam has worked in five regions/markets; India, MENA, China, Vietnam and London in a global role. With 24 years of experience in leadership roles, Roopam brings a holistic business and global perspective.
Takashi has been working with dentsu for 24 years in key roles. He has worked in dentsu X offices across the globe and was instrumental in achieving business synergy after the merger of Aegis.
dentsu X India educated India to bring awareness, eliminate misconceptions and negative associations like “risky”, “non-liquid”, “volatile” that plagued the sector. No celebrity association, no big promises! Then how did we do it?
Using relatable common people as spokespersons. Addressing each doubt, myth in a simple, easy, anecdotal way and acknowledging the market volatility. We doubled net flows in equity mutual funds in a year. Click the below section to read the entire case study.