Consult

Consult is an organisation from the stables of Dentsu Aegis Network, focussed on growth consulting and digital transformation for business. Industry-leaders who have grown and built businesses, leverage their expertise to advise on strategy, build projects, work on execution and make numbers happen.

We believe in ‘consultants that make’. Our integrated approach combines technology, data, business consulting, and marketing to make your business grow. Whether it is turning around a digital business or initiative or exploring new business opportunities that are emerging as a result of digitization and Artificial Intelligence, we deliver the best results to our clients.

Consult’s unique business model works with companies on revenue growth. We get our hands dirty so that clients can scale up their business, taking a share of the revenue we deliver for them. You can think of Consult as your growth hacking team: somebody who owns and delivers on revenue growth using digital. You will see such a great extent of tangible impact that in the long run, we won’t charge for time, we’ll just take a share of revenue from the upside. This is a shift from what clients have come to expect from traditional consultants.

Featured Solutions



BFSI

The Banking, Financial Services and Insurance (BFSI) sector is undergoing massive transformation as traditional banking goes digital. This efficacious digital transformation starts with a clear understanding of the digital customer’s behaviors, likes, dislikes, and aspirations. This will require a tectonic shift from product-centric to customer-centric focus by these companies.

What we offer is an enterprise organizational structure enabled by a Command Centre, knowledge sharing, best practices, and thought leadership at every step. Consult helps to build a predictive engine that supports clients by helping them identify prospects, map and build Product Information (PI) around High net worth individuals (HNI) and help identify product opportunities at various stages of the product life cycle.



MEDIA

The media industry is witnessing disruptive changes like never before. The growth of traditional revenue streams is declining at a rapid rate while companies are witnessing the emergence of new revenue models. Individual business models that were once a norm are being replaced by newer forms of complex ecosystems, newer competition being fuelled by start-ups to AI driven platforms. Digital brands are the new poster boys as a result of their ability to deliver engaging content across channels resulting in a seamless customer experience. These trends are disrupting the industry requiring total digital transformation.

We at Consult enable companies to reap absolute benefits of digital. Our new business models enable our clients to future proof their businesses. Consult acts like your growth hacking team: somebody who owns and delivers on revenue growth using digital, which is a clear differentiator that sets us apart from other service providers. Our modules of AI-driven news desks are already rewiring sales for newspaper & digital media.



CONSUMER GOODS

Businesses are transforming as the power of digital technology opens up new opportunities for consumer engagement and business growth. The digital economy remains one of the few growth certainties in this uncertain world—the winners will be those who determine how to derive value from a demand-led economy.

The solution we offer is a data-driven marketing strategy. Building a data lake, creating econometric models and helping create an AI-powered marketing team can contribute to this as well. We also offer a marketing command-center and AI based media mix modelling.



HOSPITALITY

Consult are looking at an engagement where Consult can help hotels growth hack the business and implement various initiatives. Four key initiatives have been identified, but the engagement may lead to more initiatives as well – helping hotels (current & future) improve RpR (Revenue per Room) and helping them grow and promote their community with an objective to drive growth for hotels.

Getting the right experience and selling strategy, building exclusivity, building growth milestones, building newer data models, re-evaluating pricing models, redefining CX, re-aligning the organization, i.e., retraining, enabling (building tools), aligning teams (sales/revenue/marketing/front desk/facilities/concierge, etc.), and re-wiring the CRM/loyalty program, are some ways to boost the development of the business.

Meet the Management

Lalit Bhagia
Lalit Bhagia CEO, CONSULT


Lalit has led digital transformation and growth for companies like Star TV and Aditya Birla Financial Services group. He was also the brainchild behind Star’s OTT play (now called Hotstar). Prior to Star, Lalit was the Head-APAC at Digitas, where he single-handedly built and scaled Digitas across India and Southeast Asia. He led digital and integrated marketing strategy across APAC for clients such as HP, Intel, Cisco, Max Life, Frito Lays, ESPN and Star Sports.

Vivek Bhargava
Vivek BhargavaCEO, PERFORMANCE GROUP


Vivek is a digital entrepreneur and a digital marketing veteran with twenty years of experience. He is among the top voices of the digital industry in India and has helped shape the same. He built and scaled his own company, Communicate2, which he sold to DAN and has now rebranded as iProspect India. He now leads the Performance Marketing Group at Consult. He is also partnering with Lalit on Consult.

Narayan Devanathan
Narayan Devanathan GROUP EXECUTIVE & STRATEGY OFFICER, DENTSU INDIA

Narayan Devanathan is Group Executive & Strategy Officer of Dentsu South Asia. Based out of the Group’s Headquarters in Gurgaon, he is a key member of the leadership team at Dentsu and Dentsu Aegis Network, South Asia. In his group executive role, Narayan is the chief steward of the Dentsu brand in India and Sri Lanka, ensuring consistency of vision and output in line with Dentsu’s global philosophy of Good Innovation. He also plays the role of integrator with the other members of the Dentsu Aegis Network, both within and outside India, helping leverage the power of the network. In his group strategy role, Narayan drives a culture of effectiveness that delivers unmatched results for clients.

Ajay Row
Ajay Row Partner CRM, Loyalty & Data

Ajay is an entrepreneurial executive who launched the first CRM, loyalty and database marketing programs in this part of the world in the ‘80s, and since implemented programs across over 50 countries globally. He started his career with ITC Ltd. and has since been in leadership roles with the Tata Group (Taj and Aimia) and Wunderman, besides being a Founder at LitmusWorld, CustomerAsset, UCP and Xplorite.

Anshul Gupta
Karl Gomes Partner - Consumer Experience

Karl solves business and marketing problems with relevant, original and profitable ideas, promos, conversations, stories, solutions, stunts, innovations, applications, platforms and products. Previously worked as National Creative Director, Digital at Rediffusion YR, Executive Creative Director - Digital and the National Creative Director at Tribal DDB India. Karl has won numerous awards at Cannes, Webby, One Show, New York Festivals, Asia Pacific Adfest, Abby and AAAI, including the 1st Indian Cyber Shortlist at Cannes 2006 for Timesjobs, the 1st Indian Webby award, the 1st Bronze Cyber Lion at Cannes 2008, India’s first Silver Pencil at the One Show Interactive 2009, “Young communicator 2008” by Symbiosis Institute of Media and Communication, Pune for outstanding contribution in the field of media and communication in India.

Milind Shah
Milind ShahPartner, Martech & Data

Milind is a digital leader who has worked with fortune 500 companies like Cognizant, IBM and HP in leadership roles for last 19 years and establishing Go to Market for them in India . In his earlier roles, he was responsible for topline, client satisfaction, go to market, marketing, strategy, alliances and growing the India market for those firms. He has an astute understanding of Indian business environment and the impact of digital technologies on various industries. He started his career with pure play consulting to clients like Fedex, Limited Brands, Arnott’s, Syngenta globally and has advised them on business/technology roadmap . Milind has a Master’s Degree from University of Wisconsin, Madison, USA in Operations Research and is Bachelor of Production Engineer. He is an active wildlife enthusiast and a PADI certified Scuba diver.

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