The sixth edition of exchange4media’s annual OOH Conference and NEONS Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon this evening (March 31, 2016).
In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge as the major winners. The total metals given away tallied at 17 Gold, 16 Silver and 12 Bronze (not including the excellence awards).
Silk Now 'Bubbled Up for Joy!' won the Best Campaign of the Year award while Milestone Brandcom won both 'Creative Agency of the Year' as well as ' Media Agency of the Year'. Mondelez International was awarded with 'OOH Advertiser of the Year'. Despite missing out the top honour, Kinetic Worldwide also had a very fruitful Neons’16; winning the highest tally of Gold metals (7).
Haresh Nayak, Regional Director of Posterscope Asia Pacific and MD of Posterscope Group India and Nabendu Bhattacharyya, MD of Milestone Brandcom, were jointly honoured with the 'OOH Person of the Year' award.
Abdul Kadar Shaikh, Founder of Roshanspace Brandcom, was honoured with the Lifetime Achievement Award.
The Gold winners included; 'Play with Oreo' by Madison OOH (Innovative use of existing medium), 'Chai Cart - Get MORE on Amazon!' by Milestone Brandcom (Innovative creation of a new medium), 'Aircel Umbrella - We've got you covered' by Milestone Brandcom (Best / Innovative brand fit within existing media) , 'Silk Now Bubbled Up for Joy' by Kinetic Worldwide (Most Innovative Use of Digital OOH Media), (Most Effective Outdoor Plan) and (Synergy Award), 'BIBA Silver Screen' by Brandmovers India and 'Free Smokes' by Kinetic Worldwide (Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment), 'The Big Billion Days' by Alakh Advertising & Publicity (Best Outdoor Plan - Strategy), 'Moto G Launch- Waterproof' by Kinetic Worldwide (Telecom Product & Services), 'Renault KWID - First hanging car installation at an Indian airport' by Times Innovative Media Ltd (Category - Automobiles), Cadbury Swing by Milestone Brandcom (Cateogry - FMCG), 'Acid Attack' by Milestone Brandcom (Category - Public Service/Corporate Social Responsibility), 'Play with Oreo' by Interface Communications (Category - Beverages & Food), Biba Silver Screen by Brandmovers India ( Category- Retail Advertising) and 'The Biggest Building Wrap' by Kinetic Worldwide (Category - Corporate).
Tribes was the principal sponsor for the event, other sponsors and partners of OOH Conference and Neon Awards 2016 included: Laqshya Solutions, Orienta Cine Advertising Pvt. Ltd, Times OOH, Midas Group, Global Advertisers, Amarujala Outdoors, Prachar Outdoor Advertising (Co-sponsor), NewsD (Mobile News Partner) and 24 Frames Digital (Live Webcast Partner).