Vizeum, the media agency from Dentsu Aegis Network, has been appointed as the media AoR for Warner Bros Pictures, India. The agency won the account following a multi-agency pitch that was carried out over a period of six months.
Commenting on the win, Shripad Kulkarni, managing director, Vizeum India said, "We are delighted with this win. We look forward to our partnership with Warner Bros Pictures. We are confident that we will add tremendous value to the theatrical marketing of their movies."
After the theatrical run of its recent release Batman v Superman, Warner Bros has now lined up as many as 15 new releases in 2016. Following the win, the first movie from the Warner Bros slate that Vizeum worked on was The Conjuring 2.
He further added, "Vizeum's philosophy of focusing on 'simple strategy to address client's business objective, activating it brilliantly' guided our audience connection approach. Our media solutions will singularly aim at delivering box office success, by seamlessly integrating offline and online efforts around one PR-able idea."